What’s the difference between creating an attractive and engaging religious community and marketing? I am asking myself that as I read The Gen Z Frequency: How Brands Tune In & Build Credibility, by Gregg L. Witt and Derek E. Baird...

“Millennial seeks group, organization, or other friendly gathering of like-hearted people focused on self-betterment, community service, and mutual support. Must be nonjudgmental, supportive, authentic, highly relational, welcoming,...